What We Did
Since 2016, Elevate has partnered with Soap & Glory to amplify their brand presence and sales across the UK and the US. Our very pink glam squad delivered Soap and Glory experiences to consumers during shopping center tours, university activations, at festivals, beauty events and in retail environments. The Glory Girls provided makeovers, product trials, distributed samples, led dance classes, put on performances and much more.
How We Did It
Elevate searched far and wide to recruit the perfect ladies for the job – empowered women who were skilled MUAs, full of sass, all about girl power and passionate about the world of beauty. We established core dream teams across both sides of the pond, and managed an extensive training and styling program to ensure all staff truly embodied the brand.
How we succeeded
Soap and Glory truly understand the power of people and invest in the commitment and development of our dedicated Glory Girls, ensuring consistent, authentic and powerful engagements with consumers.