What We Did
The goal was to promote the rebranding of the Singapore Tourism Board, at Old Spitalfields market in the East End. Specifically, during London Cocktail Week. A week-long pop-event garnered press events including the CEO’s big reveal, a book launch, edible wall and bar.
How We Did It
Elevate supported in bringing this activation to life, handling everything from the production of the stand, through to the interactive VR experience. This multi-faceted stand required experts in mixology, Virtual Reality and Singaporean culture, as well as a core team of Brand Ambassadors to take consumers through the whole experience.
How we succeeded
With Elevate managing all elements of bringing this activation to life, our partner agency were able to focus on their task at hand in managing all PR, client and VIP liaison.