What We Did
Elevate was able to bring the execution to life with the best people, execution management, and tour support. Nearly each market was able to gain attention from news outlets and morning shows across the country, creating local awareness buzz.
How We Did It
Elevate executed across 17 markets, providing local brand ambassadors, who were knowledgeable, passionate and committed to delivering brand awareness to consumers across the country. Through an extensive recruitment process the best Brand Ambassadors were selected to create the Merial tour team.
How we succeeded
The tour was an overwhelming success with exposure across local TV shows, heartwarming interactions with pets, and awareness on keeping our little friends healthy.