Nationwide Hit-Squad

Nationwide guerilla hit-squads launching new Monster Hydro to the masses.

What We Did

Together with Monster, Elevate helped launch Monster’s biggest sampling campaign to date, for their new non-carbonated energy drink – Monster Hydro. The 2-month experience, running six days a week, took place in key cities throughout the UK and Ireland. Elevate strategically built out the journey plan and chose events for based on their perfect fit for the Monster target market, including music festivals, race carting days & Premier League matches.


How We Did It

A core team of consistent Event Managers and Team Leaders were recruited based on their mass sampling & roadshow experience. These core staff, along with a nationwide pool of brand-matched BAs with bags of Monster personality and energy, created a legacy of Monster trained staff across the UK. Elevate managed everything from nationwide logistics, chilled stock management and staffing, through to a live reporting dashboard and quality control program.

How we succeeded

Utilising Elevate’s expertise and broad database of site space information, we curated a campaign that was authentic to the Monster brand and ensured maximum exposure to their target demographic.

RESULTS

404,000 samples distributed

1,200

staffing days

252 locations and events visited

PEOPLE SAY

The Elevate team are absolute professionals and their staff have become a memorable aspect of the Oculus demo experience. Elevate has done more than provide staff. They have worked tirelessly with us to grow a program that is now a critical part of the Oculus organization.

Christopher McKelvy, Partnerships, Oculus

PEOPLE SAY

After working with multiple staffing agencies, we reached out to Elevate and stopped looking elsewhere. As a key growth driver of our national program, the event staff Elevate provides are head and shoulders above the competition.

Travis Hartley, Senior Manager, Match

PEOPLE SAY

Finding the right Glory Girls on a global scale was hugely integral to our consumer engagement activities. Elevate helped us find the right staff that were so much more than promo girls – they learned, lived and breathed the brand, which translated to natural and amazing outreach.

Gwen Bueno de Mesquita, Global Head of PR, Soap & Glory

PEOPLE SAY

In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies. Elevate are much more than just a supplier, they are a strategic partner whose expertise is invaluable for running effective, efficient and successful campaigns.

Tom Lovegrove, Planning Director, Wasserman

PEOPLE SAY

Working with Elevate for over two years has been an absolute pleasure. From the internal team with whom we work on a nearly daily basis to grow our business and develop and oversee programming; to the external brand ambassador and demo specialist teams who are unconditionally passionate about Oculus VR.

Talon Beesch, Marketing, Oculus

PEOPLE SAY

I have been extremely impressed with the work that Elevate have carried out for us. The quality of the Staff they have is fantastic, as is their ability to deliver every time. Elevate always save the day, especially on briefs that are often not straightforward and require a bit of “outside the box” thinking.

Leigh Williamson, Project Director, Vision Nine

PEOPLE SAY

I have never worked with a more professional, hardworking and effective team in my 20 years of events. Elevate is brilliant… they delivered way-way past what was expected & made my life super easy.

Greg Sharpe, Senior Producer, Frukt

U.K.

Schweppes

U.S.

Global Staffing

Interested?
Request a proposal.
Interested?
Request a proposal.