Pimp my Sandwich

Bringing a bit of “cheesy” delight to consumers of the UK with Leerdammer’s perfect slice.

What We Did

Elevate worked with agency Pablo to deliver the ‘Pimp my Sandwich’ campaign, which was developed to give consumers a taste of the delicious Leerdammer cheese and to show how a simple slice of cheese could truly transform their lunches!

How We Did It

We took the Leerdammer truck on the road for 2 weeks of “cheesy” fun – our teams took city centres by storm, bringing a little bit of joy to consumers lunch times. We recruited a team of staff who were passionate foodies and well versed in the world of cheese to conduct the sampling, as well as a squad of BAs who undertook a data capture role, to help Leerdammer better understand their consumer base.


How we succeeded

We worked closely with our agency partner the whole process – from the campaign concept creation, through to production and live activation, to ensure maximum impact and ROI.


Two weeks of live activity


slices of cheese distributed

100% staff attendance


The Elevate team are absolute professionals and their staff have become a memorable aspect of the Oculus demo experience. Elevate has done more than provide staff. They have worked tirelessly with us to grow a program that is now a critical part of the Oculus organization.

Christopher McKelvy, Partnerships, Oculus


After working with multiple staffing agencies, we reached out to Elevate and stopped looking elsewhere. As a key growth driver of our national program, the event staff Elevate provides are head and shoulders above the competition.

Travis Hartley, Senior Manager, Match


Finding the right Glory Girls on a global scale was hugely integral to our consumer engagement activities. Elevate helped us find the right staff that were so much more than promo girls – they learned, lived and breathed the brand, which translated to natural and amazing outreach.

Gwen Bueno de Mesquita, Global Head of PR, Soap & Glory


In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies. Elevate are much more than just a supplier, they are a strategic partner whose expertise is invaluable for running effective, efficient and successful campaigns.

Tom Lovegrove, Planning Director, Wasserman


Working with Elevate for over two years has been an absolute pleasure. From the internal team with whom we work on a nearly daily basis to grow our business and develop and oversee programming; to the external brand ambassador and demo specialist teams who are unconditionally passionate about Oculus VR.

Talon Beesch, Marketing, Oculus


I have been extremely impressed with the work that Elevate have carried out for us. The quality of the Staff they have is fantastic, as is their ability to deliver every time. Elevate always save the day, especially on briefs that are often not straightforward and require a bit of “outside the box” thinking.

Leigh Williamson, Project Director, Vision Nine


I have never worked with a more professional, hardworking and effective team in my 20 years of events. Elevate is brilliant… they delivered way-way past what was expected & made my life super easy.

Greg Sharpe, Senior Producer, Frukt


Our COGS Awards event is always pretty full on, but this year Elevate Staffing provided incredible staff who not only wowed our guests, but made the run of show better than ever. When it comes to event staffing agencies, not all are created equal!

Paul Cope, Managing Director, IPM




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