What We Did
Elevate worked with agency Pablo to deliver the ‘Pimp my Sandwich’ campaign, which was developed to give consumers a taste of the delicious Leerdammer cheese and to show how a simple slice of cheese could truly transform their lunches!
How We Did It
We took the Leerdammer truck on the road for 2 weeks of “cheesy” fun – our teams took city centres by storm, bringing a little bit of joy to consumers lunch times. We recruited a team of staff who were passionate foodies and well versed in the world of cheese to conduct the sampling, as well as a squad of BAs who undertook a data capture role, to help Leerdammer better understand their consumer base.
How we succeeded
We worked closely with our agency partner the whole process – from the campaign concept creation, through to production and live activation, to ensure maximum impact and ROI.