What We Did
The Ice Cold Convoy Tour hit the road at the beginning of summer 2020. Our event staffing team are visiting venues across the U.K. to help local bar businesses get back on their feet post Covid-19. The campaign uses 2 vehicles and abides by all social distancing guidelines. They have shown that brand activations can happen with proper measures and that people are eager to engage with such an iconic brand.
How We Did It
Elevate hired and manages a core activation team while supporting a smooth activation from pre-production and logistics to live activation, program reporting, and optimization. As with any tour, logistics and scheduling continuously change, but the Elevate team went above and beyond with managing around the uncertainty surrounding Covid-19, resulting in a stand-out tour experience.
How we succeeded
“Great Event Manager’s to have on-board, and I feel confident knowing that they have previous experience managing pop-up bars and alcohol sales.”