What We Did
To support the launch of the Huawei smart watch 2.0 we were briefed to show how the product could elevate the outdoor running experience into something befitting of the global ‘Run Impossible’ campaign. An exciting and extreme event took place in multiple major European cities to promote the launch of the Smart Watch. We created an experience that immersed 200 key opinion leaders, prize winners and social followers in a run through ordinarily inaccessible locations throughout the flagship European cities.
How We Did It
Each run was designed to highlight the main features of the watch with unexpected experiences along the route. To support this, the event staff consisted of local tech experts, actors, performers, presenters, translators and security to bring the whole experience to life.
How we succeeded
Working across multiple locations often comes with it’s challenges, so Elevate provided our client with one dedicated Account Manager to ensure consistent delivery and efficient communication, training and staffing in all markets.