#mysunrise

Supporting Heineken’s global campaign #mysunrise to promote responsible drinking via experiential activations

What We Did

We designed and built bespoke sofas, which were illuminated at night and counted down to sunrise each day building theatre and intrigue around sunrise. For ease of local market activation we created local assets and activation toolkits to ensure global consistency.


How We Did It

We delivered activity across six key markets – Ho Chi Min, London, Milan, Rio, San Francisco and Sydney. We sourced each location specifically for its ability to deliver impact via epic scenery, along with providing engagement opportunities to speak to a new global generation of drinkers. The activation was installed in situ for 45 days straight, 24 hours a day!

 

How we succeeded

The activation generated an incredible global response across Facebook and Twitter with all locations activating for the duration of the campaign.

RESULTS

270 Activation days

Over

85,000

engagements

6 Markets activated

PEOPLE SAY

The Elevate team are absolute professionals and their staff have become a memorable aspect of the Oculus demo experience. Elevate has done more than provide staff. They have worked tirelessly with us to grow a program that is now a critical part of the Oculus organization.

Christopher McKelvy, Partnerships, Oculus

PEOPLE SAY

After working with multiple staffing agencies, we reached out to Elevate and stopped looking elsewhere. As a key growth driver of our national program, the event staff Elevate provides are head and shoulders above the competition.

Travis Hartley, Senior Manager, Match

PEOPLE SAY

Finding the right Glory Girls on a global scale was hugely integral to our consumer engagement activities. Elevate helped us find the right staff that were so much more than promo girls – they learned, lived and breathed the brand, which translated to natural and amazing outreach.

Gwen Bueno de Mesquita, Global Head of PR, Soap & Glory

PEOPLE SAY

In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies. Elevate are much more than just a supplier, they are a strategic partner whose expertise is invaluable for running effective, efficient and successful campaigns.

Tom Lovegrove, Planning Director, Wasserman

PEOPLE SAY

Working with Elevate for over two years has been an absolute pleasure. From the internal team with whom we work on a nearly daily basis to grow our business and develop and oversee programming; to the external brand ambassador and demo specialist teams who are unconditionally passionate about Oculus VR.

Talon Beesch, Marketing, Oculus

PEOPLE SAY

I have been extremely impressed with the work that Elevate have carried out for us. The quality of the Staff they have is fantastic, as is their ability to deliver every time. Elevate always save the day, especially on briefs that are often not straightforward and require a bit of “outside the box” thinking.

Leigh Williamson, Project Director, Vision Nine

PEOPLE SAY

I have never worked with a more professional, hardworking and effective team in my 20 years of events. Elevate is brilliant… they delivered way-way past what was expected & made my life super easy.

Greg Sharpe, Senior Producer, Frukt

EUROPE

Virtual Reality Product Specialists

APAC

Beats By Dre retail program

Interested?
Request a proposal.
Interested?
Request a proposal.