What We Did
We designed and built bespoke sofas, which were illuminated at night and counted down to sunrise each day building theatre and intrigue around sunrise. For ease of local market activation we created local assets and activation toolkits to ensure global consistency.
How We Did It
We delivered activity across six key markets – Ho Chi Min, London, Milan, Rio, San Francisco and Sydney. We sourced each location specifically for its ability to deliver impact via epic scenery, along with providing engagement opportunities to speak to a new global generation of drinkers. The activation was installed in situ for 45 days straight, 24 hours a day!
How we succeeded
The activation generated an incredible global response across Facebook and Twitter with all locations activating for the duration of the campaign.