What We Did
Elevate supported the brand in converting shoppers coming into the fitness tracker isle for a FitBit, explaining the additional features of the Garmin product (most notably, that it is waterproof) for the same price point in Revel, Amart, JB HiFi and Harvey Norman Stores.
How We Did It
Elevate provided 50 enthusiastic brand ambassadors who knew the product and the brand’s audience inside out. The 3-week campaign covered more than 150 stores leading up to key retail periods: Mothers Day, Fathers Day, and Christmas.
How we succeeded
Garmin experienced a 33% sales uplift averaged across each campaign period.