What We Did
Over the course of two years, our staff have been bringing Bacardi to consumers nationwide, and reinforcing the ‘untamable’ Bacardi mindset across the UK with an engaging sampling operation. From a summer-long on-trade sampling campaign to a Fresher’s Fair student tour, Elevate’s staff worked tirelessly to ensure Bacardi was always front of mind among it’s target demographic. In addition to offering complementary shots of the Carta Ora and Carta Fuego, we also took challenges and retro style games into venues to ensure maximum participation and brand exposure.
How We Did It
Recruiting staff who lived and breathed the brand values was essential in ensuring authentic and energetic engagement in this environment – staff who wanted to be a part of this campaign had to prove to us that they were truly untamable in their video profiles.
How we succeeded
Testament to our thorough recruitment method, Elevate ensured only truly brand-matched staff were selected for this campaign, resulting in 95% staff retention throughout.