At Elevate, we help fast-moving consumer goods (FMCG) companies create killer product sampling campaigns. From new brands looking to make a stunning impact, through to established brands trying to recapture their share of a market, we work with a wide variety of clients.
It’s due to a number of reasons, but we think that it’s mainly because of our unique approach to sourcing the very best promo staff, and our proven expertise in delivering campaigns of this type.
Staffing is one of the most critical elements of a marketing strategy in the FMCG industry. Any marketing strategy can look good on paper, but it’s the human touch that dictates whether your plan will sink or swim. It’s the people showcasing your product at that crucial end point, who will decide whether your campaign works or not. Never underestimate the role that your promo staff will play in your business, and their value.
The majority of product sampling campaigns focus on the logistical details. Such information is obviously vital, but there’s a risk if you treat event staffing as an after-thought. In fact, it’s so important, we think that every sampling campaign should begin with investing in people.
That’s why we have invested heavily in developing a unique system for recruiting promo staff. Our reputation hangs on the quality of the workers we provide; so, we believe it’s best to give every one of our clients a unique solution. Something flexible.
People are at the heart of everything we do and stand for. And there’s good reason for having this stance. You see, sampling campaigns that are planned and executed well can deliver amazing results, but they’re not without their challenges.
For starters, there’s short engagement time. Consumers come and go in a flash, which means that promotional staff need to be targeted, accurate and effective. They should know your product inside out, plus understand your market and the key brand messages that you’d like to communicate.
But we’re aware of the need for extra skillsets, which is why we have so many success stories in our locker. Campaigns need to be thoroughly planned out and, at Elevate, our expertise and experience of executing successful campaigns is unrivalled.
You’ll get that knowledge with total transparency, since we believe in creating good, close working relationships with our clients. It’s vital that we thoroughly understand a company’s goals and the challenges in any given market.
Concerned about all the little jobs that need taking care of? We’ll manage everything from start to finish and we nurture our working relationships, because that gives us the best chance of success. At Elevate, we view ourselves as a partner to our clients and not a supplier. We’re in this together and aligned on delivering the end goal.
We are the people who can sew everything together – working hand-in-hand with our clients and their partners – whether that’s logistics, warehousing, etc. – to deliver a seamless campaign.
Are you worried about cost? Well, we think pricing should be customizable too. After all, no two campaigns are the same, so why should our prices be fixed? We’ll examine your project closely and create a package that works for you.
And let’s not forget ROI because it’s the results that are really important. Measuring a campaign is vital. At the beginning of our collaboration, we’ll have set clear targets. After a campaign has been completed, you’ll have every stat to hand.
And we throw in Mystery Shoppers to ensure quality is always top priority. On large volume activity, we provide 10% mystery shopping free of charge, because driving quality is that important to us.
Since 2015, globally we’ve delivered 60,789 staffing days and delivered almost 6.5 million brand experience engagements. Our extensive experience allows us to overlay all those key learnings to future work, to ensure seamless implementation.
We’ve delivered amazing results for the likes of Monster, Ristorante, Bacardi and Soap & Glory.And these results have reinforced our belief that people are truly the most effective way to engage people.
If you agree, let’s talk! We’d love to share our thoughts and experience with you.