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Event Spotlight: Snickers @ Life is Beautiful Festival

Hanger (anger caused by extreme feelings of hunger) is a very real phenomenon. It can hit anyone at any time, and can result in behavior that is off-character. In fact, Snickers coined the phrase “you’re not you when you’re hungry,” establishing itself as the go-to cure for the affliction.

And because hanger can hit anywhere, Snickers went to Las Vegas’ Life is Beautiful music festival to help quell the hunger of active festival attendees. With the help of Elevate Staffing’s team of brand ambassadors, Snickers hosted a “Hunger Happy Hour” – every hour – throughout the festival. Brand ambassadors were out in the crowds, handing out Snickers samplers to happy consumers. In addition to the Hunger Happy Hours, Snickers held the Hungry Hungry Humans Game (yes, you guessed it – human hungry hungry hippos).

Author: Kelly Springs-Kelley

Kelly Springs-Kelley is a marketing veteran who specializes in digital and experiential. When she's not creating compelling content or pondering the future of in-person consumer engagement, Kelly can be found hiking the mountains of Arizona with her 2 kids and 3 dogs.

THE POWER OF EXPERIENTIAL MARKETING

Experiential Tactics to Help People Enjoy the Sweet Things

ELEVATE CONNECT

Using Product Development Practices to Optimize Experiential Campaigns (Elevate Connect)

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