Hanger (anger caused by extreme feelings of hunger) is a very real phenomenon. It can hit anyone at any time, and can result in behavior that is off-character. In fact, Snickers coined the phrase “you’re not you when you’re hungry,” establishing itself as the go-to cure for the affliction.
And because hanger can hit anywhere, Snickers went to Las Vegas’ Life is Beautiful music festival to help quell the hunger of active festival attendees. With the help of Elevate Staffing’s team of brand ambassadors, Snickers hosted a “Hunger Happy Hour” – every hour – throughout the festival. Brand ambassadors were out in the crowds, handing out Snickers samplers to happy consumers. In addition to the Hunger Happy Hours, Snickers held the Hungry Hungry Humans Game (yes, you guessed it – human hungry hungry hippos).