Why Your Purpose-Driven Campaign Isn’t Working (Elevate Connect)

Key Takeaways:

  • In aligning with a cause, brands connect with consumers and make the world better. But, if they don’t commit to the cause beyond a single campaign, their efforts may end up falling on deaf ears.
  • While millennials shaking up the workplace has become a hot topic of late, companies are wise to cater to older workers as well.
  • Industry disruption isn’t exclusive to apps; innovation comes from ideas, not just tech.


Cause Marketing Isn’t Working for Young People

Cause Marketing Isn’t Working for Young People

It’s clear that Gen Z is a passionate generation. They care about mental health, the planet, and a number of social causes. They want the brands they choose to align with their values and demand that they stand for something.

Marketers are recognizing this push and aligning their brands with social causes to demonstrate their values. Yet, when it comes to staying true to the purpose that they support, often brands are dropping the ball. When they don’t commit to cause marketing long-term, the message falls flat. Brands won’t succeed in launching a marketing campaign that supports a cause; they will succeed if they live and breathe one. Read more on how to get cause marketing to stick.


Perennials, Not Millennials, Will Trigger the Next Wave of Talent Retention Efforts

Perennials, Not Millennials, Will Trigger the Next Wave of Talent Retention Efforts

Recently trends in workplace culture have skewed toward millennials. Ping pong tables, nap pods and even beer on draft are becoming less an office perk and more an office staple. But, older workers, aka “perennials,” are actually the fastest-growing population of workers. In fact, by 2024, nearly 1 in 4 people in the labor force are projected to be age 55 or over.

The companies that are recognizing this trend and accommodating an aging workforce are seeing returns in productivity and performance. Before you think about adding that air hockey table, check out how simple updates like ergonomic seating, softer floors and computer type enlargement have increased employee satisfaction for some businesses.


How Science Can Help You Make Better Decisions

As human beings, we are continually making decisions, beginning from the moment we wake up in the morning (to snooze or not to snooze?). In fact, according to Cornell University, the average adult makes an estimated 35,000 remotely conscious decisions a day. It’s no wonder so many of us experience “decision fatigue.” But it also begs the question: can one person be inherently be bad at making decisions, while another consistently makes the right ones?

If you struggle with making tough decisions or just want to hone your judgement skills, you can turn to science for help. This Entrepreneur article provide six research-backed methods to help you make better decisions. Read on – or don’t. It’s your choice.


How These Top Event Pros Are Fighting Sexual Misconduct at Festivals

How These Top Event Pros Are Fighting Sexual Misconduct at Festivals

As attendance at music festivals has grown, so have some negative unintended consequences, notably an increase in sexual harassment. In fact, 43% of female festival goers say they have experienced unwanted sexual behavior at a music festival, and two-thirds of women are worried about it occurring.

Woman., a Los Angeles-based consulting agency that focuses on women’s empowerment and safety, recently launched Soteria, a safe-space initiative for festivals, large-scale cultural events, and nightlife activities. In collaboration with Goldenvoice, their Every One activation debuted at this year’s Coachella and Stagecoach festivals, offering a physical space where attendees had access to mental health counselors who were trained in sexual misconduct or trauma therapy. Learn more about what the founders of the initiative had to say to BizBash.


Diageo’s Andrew Geoghegan: Disruption Comes from Ideas, Not Just Tech

Disruption Comes from Ideas, Not Just Tec

In today’s app- and tech-driven world, there is often a pre-conceived notion that industry disruption only happens via technology. Companies like Uber, Airbnb and Netflix have indeed changed the way society functions by “connecting consumers and suppliers directly at scale.” But many would argue that industry disruption has occurred for centuries, before there was a Silicon Valley. What if, even today, a different mindset could be all you need to shake things up on a disruptive level?

This article from Marketing Week asserts that brands can disrupt our ways of living and working beyond data and technology. The author lists 5 alternative ways for brands to grow and innovate their category.


How the Co-Heads of Awesomeness Create Gen Z Hits

How the Co-Heads of Awesomeness Create Gen Z Hits

The co-heads of Awesomeness, the media and entertainment company, are responsible for much of what’s currently being binged on Hulu or tweeted across Twitter. These two entertainment leaders have succeeded in hitting the nail on the head when it comes to Gen Z. They saw a missed opportunity and aimed to capture this young audience by developing content on platforms that they actually use, like YouTube, Snapchat, and Instagram.

In an interview with Viacom, they drop useful insights related to “digital-only” Gen Z. Among other topics, they explain why you can’t repurpose content for every platform and how “bingeability” is crucial.


Launch Events: Moxy Experiments with A.S.M.R. to Deliver a Sensory Playhouse

Moxy Experiments with A.S.M.R. to Deliver a Sensory Playhouse

Experiential marketing, by definition, is sensory. Brands invest in live events because they allow consumers to interact with their products and brand in real life. But, in many cases, sight and sound remain the primary focus of stimuli at events. To deepen the event impact, brands are now designing multi-sensory experiences that speak to taste, smell, and touch as well.

Marriott International’s Moxy brand recently activated a one-night, A.S.M.R. experiential playground to show off their personality in a multi-sensory away. A.S.M.R., or Autonomous Sensory Meridian Response, has recently gained mainstream popularity, with everyone from Cardi B to Jeff Goldblum gifting fans its signature, and highly sought-after, tingling sensation. Marriott’s attendees were given opportunities to trigger chill feelings with immersive rooms that featured fun props like sequined dress, rose petals and the sound of bubbling champagne. Have a look (or a listen) here.


Burger King Wants to Deliver Whoppers Right to Your Car During Nightmarish Traffic Jams

Traffic in big cities is getting worse. And this is not a U.S. problem, or a U.K. problem. Traffic is growing on a global scale. In America, commuters in Los Angeles spend 102 hours in traffic congestion each year. Drivers in Edinburgh experience a similar 101 hours in traffic on a yearly basis. Although many potential solutions to the traffic problem have been presented, the only truly viable plan is reduction.

Burger King’s newest promo doesn’t aim at solving or even reducing traffic but is making it a less awful for commuters. Their newest initiative brings the Traffic Jam Whopper to customers’ car windows in the middle of gridlock. The burger-via-motorcycle campaign kicked off in Mexico City and showed success related to delivery orders and app downloads. If you’re sitting in traffic (or otherwise indisposed), read the case study here.


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Author: Nick Riggall


US Brand Ambassador of the Month – Adaobi U.


3 Questions to Ask When Evaluating Event Staffing Agencies

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