• BLOG
  • 14, APRIL 2021

Integrating an Omnichannel Retail Experience and Why It Matters for the Modern Customer and Event Staffing

It’s no secret that customers are demanding a more personalized retail experience. Over the last several years, technology has enabled retailers to offer customers a growing range of in-store and online experiences.

But that’s not enough: customers are demanding more than just the ability to buy anything at any time. They want a seamless, omnichannel experience that combines in-store and online experiences with social media and messaging options.

The same is true for the event industry. You can’t rely on old methods to promote and monetize your events anymore. You need a multi-faceted approach to reach out to people and meet their needs.

Let’s take a look at how omnichannel retail experiences will benefit your events.

1. Preserves Familiarity and Trust

Retail is about more than just the purchase. It’s also about providing customers with a convenient, seamless experience. Customers want to know that they can count on a company to provide the products and services they want, at the time they want, and in the way they want.

You can apply this same principle to the digital world and online conferences: that means offering your customers multiple ways of learning more about your events and engaging with your brand.

This will let you offer more convenient options to your customers while also preserving the familiarity and trust they have in your company. It builds a stronger connection between you and your customers, which leads to better conversions and more event sales long term.

2. Increases Your Relevancy

Customers now expect a certain degree of immediacy in their environment – they want to be able to instantly see your event details, reserve tickets, and make purchases. You need to offer your customers an almost instantaneous way of doing all this during their experience.

Offering your customers different ways to engage with you also helps to increase your relevance. The more ways you offer, the more you’ll appeal to a wide range of customers — from the millennials who use social media and messaging apps to baby boomers who still like their old-school retail options while in-person at your event.

This also means you need a team who knows how to reach out to each of those customer types. Partnering with a brand ambassador event staffing company can supplement your team with experts who know how to keep your brand in-line with what your customers expect.

3. Improves Customer Satisfaction and Conversion Rates

One of the most significant benefits of an omnichannel retail experience is increased customer satisfaction. Customers will appreciate your offers and accessibility, meaning they’ll be more likely to book tickets, buy your merchandise, and attend future events.

Additionally, an omnichannel experience will help you improve customer conversion rates. This happens by allowing you to offer optimized options during your event. You can do this by providing customizable tickets, unique gifts for ticket holders, and other relevant items to your event. The more value you provide with an omnichannel experience, the more people will want to buy a ticket.

4. Acts As an Additional Marketing Channel

An omnichannel retail experience acts as an additional marketing channel to reach new customers. You can use this to increase awareness and overall brand exposure, leading to more sales for your events down the line.

More importantly, your promo staff can cross-promote these channels. Cross-promotion means that you can promote your events on your different marketing channels seamlessly. By doing this, you’re able to build a stronger, unified brand while also appealing to a broader audience.

How do you integrate an omnichannel retail experience? It starts with creating different customer touchpoints for all of your platforms. These touchpoints will help customers get a more personalized event experience to keep them coming back for more.

Of course, it takes a lot of work to set up the framework to make all these tools work together. Working with a promo staffing agency can give you the team you need to put your marketing plan together.

5. Gives You More Control

It’s no secret that technology is changing the way we live. Customers are demanding a more personal and customized experience, but many companies are unable to provide that. As an event producer, you will want to take control of your event marketing, and you’ll need to do it to stay relevant in the industry.

Where this control matters the most is your data. If you can’t manage your audience data, your promotional staff can’t provide your customers great experiences. Instead, you’ll just be guessing at what they want and hoping it works out.

A multichannel experience lets you gather data from multiple sources, collect your data, and run reports to get actionable insights about your events.

Let an Event Staffing Company Handle Your Omnichannel Experience Needs

Learning how to integrate an omnichannel experience into your events from the ground up is no easy task. You need a partner who can guide you through the process and provide promotional staff who can help make your event a success. That’s where event staffing companies help.

Whether you need brand ambassador staffing or help setting up the technology for making sales, event staffing agencies have the expertise to provide you any service you need. Elevate Staffing is a trusted experiential staffing agency and a leader in the industry. Get in touch today to speak with one of our representatives to learn how our retail event staffing services can help your event succeed.

Author: Jonathan MilanesDigital Marketing Manager at Elevate

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