An insight platform that makes you understand the real-time data of your campaign – presented in a dashboard that focuses on helping you make more informed decisions.
CMOs that want to be able to prove the contribution of their growing experience marketing spend on Brand equity.
Live experience leads that want to level up their retail portfolio to make more informed decisions on where to best deploy their budget across a range of events and pop-ups.
Event managers who want to discover opportunities (data) to improve the reporting and efficiencies of their event.
Our CRM and external sources (survey/engagement capturing behaviour) feeds in to an advanced data strategy, cloud infrastructure and analytics that then informs Impact’s measurement tools and dashboard to unlock insights that matter to you.
It supports you in rebuilding your marketing budget from the ground, up.
It enables Brand Ambassadors through clever use of tech and data.
It helps you make more informed decisions across your experience marketing portfolios.
The platform is valuable for every marketer, from the CMO to an Event Manager who want to understand the importance of using real-time insight to optimize their campaigns and acquire relevant data in order to make more informed decisions internally
(shareholders) and externally (audience).
Insight to Action
Trends & Benchmarking
Understanding your business, marketing and campaign goals
Developing a strategy to define and create your measurement framework
Run existing data audit, define data acquisition programme including the likes of survey design
Integrate external data sources, design Impact initial instance, data extracts and visualisation
Technical and User Testing: Technical integrations, dashboard training and BA enablement
Live in-the-field, real-time access and campaign optimisation