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  • BLOG
  • 24, SEPTEMBER 2020

How to Ensure Your Virtual Event Breakout Rooms Reach their Potential (Elevate Connect)

Key Takeaways

  • Virtual event breakout rooms are great for engagement, however, they require structure and planning to ensure they reach event goals.
  • The gaming and esports world is not a trend – it is a subculture. Brands will be more successful in reaching this audience if they approach engagement with this in mind.
  • A successful drive-opera? Further proof that the pandemic has truly remade how we approach and think about almost everything.

 

Do’s and Don’ts for Hosting Effective Virtual Breakout Sessions

There are benefits to virtual event breakout rooms

When organizers design live events, they use virtual event breakout rooms to customize the experience and keep attendees engaged and energized. When it comes to virtual events, the same rule proves true, with brands using breakout rooms to achieve a similar effect. However, virtual event organizers are struggling to recreate the in-person vibe.

BizBash asked a group of virtual event experts around the world how companies can ensure that breakout sessions are effective. They recommend that the first step is to understand breakout session goals. Do you want people to get to know each other, share ideas, or complete a task? From there, designate groups randomly or strategically curate participants to ensure the best collaboration. And, even in small groups, a moderator or breakout group leader keeps the time productive – and not awkward. Read more for other important tips.

 

Uber Partners English National Opera for Drive-In Event Performances

Love them or hate them, drive-in theaters are back! The concept is booming in the wake of the era of social distancing when entertainment lovers are at a crossroads. But what happens if you don’t have a car that you can use to drive on in? Fortunately, Uber is comping to the rescue by providing “Uber boxes” to its app users.

In a city known for its arts and culture, COVID had a dramatic impact on Londoners, especially in the performing arts sector. Thankfully, with the help of Uber, the English National Opera brought the magic back. Here, Campaign Live explores the inner workings of the world’s first drive-in opera.

The Fresh Prince of Bel-Air’ House Will Be Available to Rent on Airbnb

The pandemic has not slowed Airbnb down when it comes to creating a buzz-worthy place to stay. Over the years, they’ve managed to excite its pop-culture-obsessed consumer base with notable stays, including Barbie’s Malibu Dreamhouse and the Spice Girl Spice World double-decker bus. The company even offered a stay in the iconic Oscar Meyer Wienermobile for a few nights.

In August, the brand revealed its most recent attempt to make our childhood dreams come true. Airbnb offered 90’s lovers a sleepover in the last remaining Blockbuster, filled with all the movies, popcorn, and candy their hearts could desire. This month, keeping along with the 90s theme, they announced their newest Bel Air mansion listing, which comes straight out of the popular Fresh Prince of Bel-Air hit television series. Those lucky enough to snag a reservation will have access to Will Smith’s fly gear and get their meals served on a silver platter.

 

How to Deliver Live Moments and Experiences that Really Matter to Gamers

Esports is a subculture, not a fad

There are over 2.5 billion gamers all over the world. And although these gamers are diverse in many aspects, they do hold striking similarities.  Often overlooked, the overall average age of a gamer is 34 years old – certainly not the stereotypical teen. Live gamer event spaces are often filled with junk food, sugary drinks, and dressed up larger than life game characters – aspects of the culture that fail to resonate with “average” fans.

Understanding the esports world as a thriving subculture rather than a trend can help shape how brands interact with audiences. Jack Morton asserts its belief that, with this additional insight, “the video game industry’s opportunity to deliver superior brand experiences is now.” Here they dive deep into not only what game designers and publishers should keep top of mind, but what event experience makers should focus on to come out on top.

 

From virtual event breakout rooms to amazing brand experiences, Elevate is committed to keeping a pulse on the experiential marketing industry! Sign up to receive great content, or contact us and let us know what you want to be featured!

Author: Kelly Springs-Kelley

Kelly Springs-Kelley is a marketing veteran who specializes in digital and experiential. When she's not creating compelling content or pondering the future of in-person consumer engagement, Kelly can be found hiking the mountains of Arizona with her 2 kids and 3 dogs.

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