Instagram’s success is in no small part related to the talented and influential people who post on and interact within their platform. To support and celebrate its richest content creators, Instagram launched seasonal live events aimed at rewarding and bringing together this community. The events, named Instabeach and Instaskate, host a wide variety of digital creators, including talent and influencers, professionals and amateurs alike.
Brand experiences not only give this creative community more opportunities for Instagrammable moments, but they encourage them to connect with each other. And with so many enthusiastic Instagram creators in one place, collaboration comes naturally. Check out how the Insta-savvy party here.
It’s no secret that the beauty industry is booming. Over the past few years, emerging brands have gained a significant amount of market share by focusing on quality and community. Meanwhile, established beauty companies are leading via innovation and the championing of sustainable business practices, to name a few. Yet, one thing that has remained tried and true in the industry is that beauty products are predominantly sold in stores.
As this Forbes article points out, there are options to purchase cosmetics online or direct-to-consumer, but, for the most part, the industry is entrenched in traditional retail. This makes sense in that cosmetic products are personal and people like testing and sampling. But the article asserts that this model is changing, as brands approach traditional retail strategically. As many move away from the storefront, we believe that experiential marketing will play more of a prominent role in beauty -consumer relationships. Learn more.
Too often, design is seen as great to have. But its perceived importance trails behind other elements related to product and company development. But, according to “a sweeping study of 2 million pieces of financial data and 100,000 design actions over five years,” consulting firm McKinsey & Company found that design-led companies had 32% more revenue and 56% higher total returns to shareholders compared with other companies. The study showed that companies that had a design-centric culture, had healthier business.
A design-centric culture is more than just having a creative department that churns out marketing graphics. Derived from the study, the McKinsey Design Index (MDI) is used to measure the four different areas in which design increased revenue and returns the most. Read about all four themes here.
When a new fashion product, from clothing to accessories, comes on the market, it is often not the first concept that ends up in the showroom. Developing different iterations of the product, or prototyping, is a critical part of the design and development process. It’s not uncommon for one product to go through several changes, leaving dozens of rejected samples on the cutting room floor. So, where do all the unused versions that don’t make it to production end up? The fact is, they most likely find themselves in the trash.
As fast fashion continues to lose value in the eyes of many consumers and sustainability becomes standard, brands are cognizant of this wasteful production process. They know that they need to make changes, and they are using innovative methods to achieve their goals. One of the efforts brands are using to cut the waste: 3D samples. Read more about the tech-infused tactic here.
Uber has long positioned itself as the vanguard of the ride sharing space. Yet, even after being around for a decade, if a consumer doesn’t have a mobile phone or have a steady cell connection, they won’t have access to an Uber either.
This month Uber unveiled a kiosk at the Toronto International Airport where riders can request a car without a phone. The kiosk was designed to “create greater access for travelers who might have a difficult time using the app because of language or tech issues.” These kiosks are also accompanied by helpful support reps that offer a human touch. Read more here.
The Pareto Principle, otherwise known as the 80/20 Principle, was originally presented and used as an economic production concept. Now Pareto is one of the more popular methods for time management and to measure productivity. This principle has also been adapted as a managerial tool to increase efficiency, but many people fail to apply it to their everyday life.
This article explores the 80/20 rule as it relates to our everyday lives. Some of the questions the author poses include, “What are the 20% of the clothes you wear 80% of the time?” and “What’s the 20% of food you eat 80% of the time?” When people understand some of their personal inefficiencies, they’re able to make better choices and constructive changes in their lives. Read on to learn more.
When it comes to transparency, we are told that consumers can’t get enough. Regardless of the product, service, or brand, consumers want to know that the companies they engage with are authentic. Beauty consumers are no different. They are savvy when it comes to products, their ingredients, and the brands behind them. Not only do they want organic and “clean” products, they want to buy from ethical businesses.
While engaged and educated consumers ensure their voices are heard, some believe that the demand for authenticity is “transparency hype.” Gay Timmons, president of organic ingredients distributor Oh, Oh Organic, ascribes ingredient transparency assertions to being “mostly about marketing.” Do consumers really want radical disclosure or will a list of ingredients actually suffice?
We all know how it goes. It’s Friday at 9pm and you have a fun night planned. You get ready, meet friends out, and then things start to, well, become frustrating. Whether it’s a bad date or a crowded bar, even the best nights out have their challenges. In an attempt to understand party pain points, beer brand Desperados surveyed people in the 18-34 age group to discover exactly what frustrates them about a night out on the town. The company took the data to heart, and to remedy all those party fouls, the brand threw an Epic House Party at Magazine in London.
Are you dying to know what the worst part of fun is? The research found that “partygoers find long queues for drinks the most annoying part of a night out, with 77% saying it’s frustrating.” With their #WeAretheParty hashtag, Desperados asked the social media-sphere to share party ideas. One user from the Netherlands came up with an eight-armed barman, who could easily serve up drinks with no lag time. Check out all the fun here.