Event Spotlight: YONEX Badminton Championships Event

For badminton-enthusiasts, one of the biggest events of the year is the YONEX All England. To get people hyped up about the upcoming tournament, YONEX created a pop-up at the Bull Ring Shopping Centre in Birmingham. The activation gave fans an opportunity to complete a badminton challenge, one in which they showed off their stills by shooting at a target wall with different points correlated to different prizes!

With the help of 3 Elevate brand ambassadors and 1 team lead, passersby got immersed into the activation. They also learned about the badminton championships and received prizes for participating.


Yonex Badminton Popup staff YONEX Badminton Popup footprint

Do you need brand ambassadors, product specialists, or other types of event staff for your next event? Contact us! We can help!

Author: Elissa Liong

Elissa Liong is the Data and Analytics Manager at Elevate Staffing. She's a certain kind of particular, and loves thinking about all things data and insights. When she's not uncovering consumer insights and building out engagement tools that people love, she is probably at the gym or reading online spoilers about TV shows (even for episodes she hasn’t watched yet).


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