For badminton-enthusiasts, one of the biggest events of the year is the YONEX All England. To get people hyped up about the upcoming tournament, YONEX created a pop-up at the Bull Ring Shopping Centre in Birmingham. The activation gave fans an opportunity to complete a badminton challenge, one in which they showed off their stills by shooting at a target wall with different points correlated to different prizes!
With the help of 3 Elevate brand ambassadors and 1 team lead, passersby got immersed into the activation. They also learned about the badminton championships and received prizes for participating.
Do you need brand ambassadors, product specialists, or other types of event staff for your next event? Contact us! We can help!