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Event Spotlight: Swedish Fish

As much as we might try to fight our cravings, most of us have a weakness for candy. Especially when the candy reminds you of childhood, both in flavor and branding. For candy brand Swedish Fish, invoking a certain level of nostalgia comes easily. Being the original, and number 1, fish-shaped candy in the world, the candy has built a cult following.

As the official candy of Discovery’s Shark Week, Swedish Fish created a family-oriented brand activation at zoos and aquariums across the US. In addition to having a fun 3D floor graphic using a custom Swedish Fish Snapchat filter, the activation featured Elevate Staffing brand ambassadors who passed out samples and educated passing consumers about the newest Tropical flavor.

Author: Kelly Springs-Kelley

Kelly Springs-Kelley is a marketing veteran who specializes in digital and experiential. When she's not creating compelling content or pondering the future of in-person consumer engagement, Kelly can be found hiking the mountains of Arizona with her 2 kids and 3 dogs.

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UK

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