;

Event Spotlight: Squeeze the Day with Tree Top

Everyone loves trying something new, which is, in part, what makes sampling programs so effective. The opportunity to “try before you buy” is often irresistible, and when the product delivers, sales increase.

Elevate recently partnered with Allionce agency in executing a fun, family-friendly sampling promotion taking place at 5 zoo locations across the U.S. Elevate’s brand ambassador teams did a great job bringing the Tree Top brand to life! The “Squeeze the Day” campaign had three primary goals: to provide samples of Tree Top’s newest see-through packaging, educate consumers about the Tree Top brand and products, and enhance the zoo experience. The event included cool giveaway premiums and fun photo opportunities with the Tree Top mascot.

Elevate delivered a dependable team of brand ambassadors and costume characters for the program. The team worked together to distribute samples, introduce Seymore Good (the Tree Top mascot), and encourage attendees to post to social media using the hashtag #seethegood. Brand Ambassadors were also trained on the surrounding areas of the zoo so they could answer questions and contribute positively to attendees’ zoo experience.

Author: Kelly Springs-Kelley

Kelly Springs-Kelley is a marketing veteran who specializes in digital and experiential. When she's not creating compelling content or pondering the future of in-person consumer engagement, Kelly can be found hiking the mountains of Arizona with her 2 kids and 3 dogs.

EVENT STAFFING TIPS AND IDEAS

How to Find Brand Ambassadors and Why it Matters

ELEVATE EVENT PORTFOLIO

Event Spotlight: Budweiser – Enjoy Freely

Interested?
Request a proposal.
Interested?
Request a proposal.
UK

1st Floor
27 – 33 Bethnal Green Rd
LONDON E16LA

+44 (0)207 183 0303

hellouk@elevate-staffing.com

US

600 N Brand, #520,
Glendale, Los Angeles,
CA , 91203

+1 424 250 6156

hellous@elevate-staffing.com

DE

Potsdamer Platz
Kemperplatz 1, Berlin
D-10785

+49 (0) 30 568 37 31 02

helloeu@elevate-staffing.com

FR

96 boulevard de Sébastopol
75003 Paris,
France

+33 (0)1 40 09 34 34

helloeu@elevate-staffing.com

AUS

Suite 3.01, Level 3/51-55 Mountain St.
Ultimo NSW 2007,
Australia

+61 2 9052 4966

helloaus@elevate-staffing.com

/* #5260116 - fix-2 */