Event Spotlight: PLUS Products

If there was ever any doubt, the era of CBD is now. According to Forbes, the industry is on track to reach 20 billion by 2024.  In partnership with Casper, the self proclaimed “Nike of Sleep,” and a little help from vocal god John Legend, PLUS Products launched their new line of CBD-infused edible gummies with an invite only, end of summer rooftop party in Brooklyn, New York. VIP guests sipped on cocktails, mingled with celebrities and influencers, and explored PLUS products in comfortable lounge rooms designed to either “Elevate Your Everyday” or “Power Down.”

Elevate was the perfect staffing partner for the exclusive launch party. Our brand ambassadors not only helped set the vibe at the swanky event, they educated attendees about the benefits of the delicious gummies and encouraged those curious to “Find Your Just Right”.

PLUS has generated over 300 million impressions from its September 17th launch event including coverage from Forbes, CNBC and The Hollywood Reporter. Check out photos from the event below!


If you want to find the right people to represent your brand for your next PR or press event, contact us! We have VIP staff that are proven to kick your party into high gear.

Author: Nick Riggall


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