Event Spotlight: Panini Skill Wall

The best experiential marketing campaigns are ones that make a lasting impact on consumers. Great brand activations cause consumers to come away with more than a sample or swag. Brands can enhance their experiences by creating an event that engages consumers in ways that make an impression.

This is exactly what Panini did with their Skill Wall creation. The activation challenged consumers to test their football skills by trying to score on accuracy, power and speed.  Not only did participants show off their skills, they could also win several prizes. Elevate provided brand ambassadors that went the extra mile in ensuring attendees walked away happier, stronger and more knowledgable about Panini than when they arrived.

Do you need brand ambassadors, product specialists, or other types of event staff for your next event? Contact us! We can help!

Author: Elissa Liong

Elissa Liong is the Data and Analytics Manager at Elevate Staffing. She's a certain kind of particular, and loves thinking about all things data and insights. When she's not uncovering consumer insights and building out engagement tools that people love, she is probably at the gym or reading online spoilers about TV shows (even for episodes she hasn’t watched yet).