For the past 72 years, the National Basketball Association (better known as the NBA) has surged in popularity, producing icons such as Michael Jordan, Shaquille O’Neal, and LeBron James. But because the league is headquartered in the United States, the rest of the world’s basketball fans have fewer opportunities to be a part of the action. As part of a campaign of inclusion, the NBA launched the Crossover cultural exhibition in Milan, Italy. The three-day event immersed fans on that side of the pond into the world of the NBA. In addition to featuring exhibits that focused on the teams and players, the event also highlighted the music, fashion, art and entertainment that has shaped the culture of the NBA.
Given its global popularity and clear brand identity, the brand ambassadors who represented the league couldn’t be just anyone. When it comes to the enthusiasm of the NBA community, fans can recognize other fans. Legitimacy was critical. Elevate Staffing rose to the challenge, providing specialized staff that supported the NBA at all points of the event.
If you want to find the right people to represent your brand for your next product sampling campaign, contact us! We’d love to help!