Event Spotlight: Martini Fiero Sampling

For many liquor brands, experiential marketing is a must. On-trade events in particular are an incredibly powerful way for these brands to create personal connections and positive memories with their target consumers. While there are federal and regional laws and regulations that can make brand activations more challenging, there are many strategies to help companies get the most out of brand experiences.

Best known for their Vermouth product, Martini Fiero recently added a Martini range to their line of products. To celebrate the launch and generate brand awareness for this new line, Martini Fiero created an on-trade experience. The brand partnered with Elevate to deploy a team of brand ambassadors. Their goal was to distribute samples of the new Martini line in Beer Gardens and other outdoor venues so it could be enjoyed in the sunshine. In addition to sampling, the brand ambassadors offered insights and advice for consumers surrounding the best way to enjoy this delicious product.

If you want to find the right people to represent your brand for your next liquor or product sampling campaign, contact us! We’d love to help!

Author: Elissa Liong

Elissa Liong is the Data and Analytics Manager at Elevate Staffing. She's a certain kind of particular, and loves thinking about all things data and insights. When she's not uncovering consumer insights and building out engagement tools that people love, she is probably at the gym or reading online spoilers about TV shows (even for episodes she hasn’t watched yet).


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