;

Event Spotlight: Lyft Ornament Decorating

The holiday season is a time when people from all walks of life look forward to spending time with their loved ones. This sentiment-charged environment makes the holidays one of the best times for brands to contribute to their experiences. It allows companies to engage with consumers by using activities that surround seasonal festivities, regardless of what holiday is celebrated.

Lyft incorporates brand activation into their marketing mix regularly, and this holiday the ride-share company got traditional. They recently activated in Santa Monica, California, and provided a space for children and adults alike to get creative and make their own holiday ornaments. With the help of an Elevate brand ambassador, consumers could choose between an adorable cork reindeer or bell wreath ornament to take home.

Author: Kelly Springs-Kelley

Kelly Springs-Kelley is a marketing veteran who specializes in digital and experiential. When she's not creating compelling content or pondering the future of in-person consumer engagement, Kelly can be found hiking the mountains of Arizona with her 2 kids and 3 dogs.

EVENT STAFFING TIPS AND IDEAS

This is How Professional Event Staff Improve Press Events

ELEVATE CONNECT

Why Your Brand Should Stand for Something in 2019 (Elevate Connect)

Interested?
Request a proposal.
Interested?
Request a proposal.
UK

1st Floor
27 – 33 Bethnal Green Rd
LONDON E16LA

+44 (0)207 183 0303

hellouk@elevate-staffing.com

US

600 N Brand, #520,
Glendale, Los Angeles,
CA , 91203

+1 424 250 6156

hellous@elevate-staffing.com

DE

Potsdamer Platz
Kemperplatz 1, Berlin
D-10785

+49 (0) 30 568 37 31 02

helloeu@elevate-staffing.com

FR

96 boulevard de Sébastopol
75003 Paris,
France

+33 (0) 187 210 061

helloeu@elevate-staffing.com

AUS

Suite 3.01, Level 3/51-55 Mountain St.
Ultimo NSW 2007,
Australia

+61 2 9052 4966

helloaus@elevate-staffing.com

/* #5260116 - fix-2 */