Event Spotlight: LA Auto Show

The automotive industry is rapidly evolving. The innovative combination of tech and design has car fans excited and ready for the “car of the future’ every year. In 2018, Americans bought approximately 17.3 million vehicles, exceeding expectations and placing the industry in what is said to be its best in years.

The iconic Los Angeles Auto Show is one of the world’s largest, and is held annually at the LA Convention Center. Car enthusiasts and casual fans alike come from all over to shop for new vehicles and experience the latest in auto innovation. There are dozens of vehicle debuts and concept cars on display for fans to discover, along with free test drives, interactive driving experiences, VR gaming, and celebrity appearances.

With a multitude of brands, exhibitors, vendors, and suppliers to interact with, Elevate’s brand ambassadors did an outstanding job holding down the Honda Parts + Service Owners Lounge. They were responsible for managing the lounge’s entrance as well as handing out giveaways and encouraging attendees to interact with the Honda mobile app. They were able to achieve these objectives, all while offering the top-tier, helpful Honda customer service that the brand is known for.

Honda at the LA Auto Show

From auto shows to ride-and-drives, Elevate has the event staff you need to make your brand activation a success. Contact us for a quote!

Author: Kelly Springs-Kelley

Kelly Springs-Kelley is the Marketing Director at Elevate Staffing. When she's not creating content or pondering the future of in-person consumer engagement, Kelly can be found hiking the mountains of Arizona with her 2 kids and 3 dogs.

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