It’s no secret that the adult beverage industry understands the tremendous impact that sampling events have on brand awareness and driving purchase. When considering the massive number of choices consumers have when selecting a drink, brand experiences are critical to stand out.
Faced with all of these thirst-quenching possibilities, many consumers tend to stick with tried and true brands. And for emerging gin brand Gin Sul, that presents a challenge. With the goal of establishing themselves as the UK’s go-to gin, the brand created a 4-week sampling program that spanned across the country.
With the help of experienced Elevate brand ambassadors, Gin Sul visited numerous venues. They offered up the perfect serve to consumers, shared key brand messaging, and distributed fun branded goodies.
Do you need brand ambassadors, product specialists, or other types of event staff for your next event? Contact us! We can help!