Event Spotlight: Equinox Kombucha Sampling

The food and beverage industry has seen tremendous change and growth, especially as consumers have become increasingly health-conscious. But this growth means it’s harder for brands to stand out amongst the crowd. Many find that an effective way to combat this challenge is to execute a sampling program and promotion.

Coming out strong and freshly rebranded, Equinox Organic Kombucha decided to take sampling to the next level. With the help of Elevate Staffing, Equinox activated an eye-catching and successful guerrilla sampling across in several UK locations, including Brighton, Canary Wharf, Kings Cross London Bridge, and Camden Station. In teams of 4, the brand ambassadors distributed samples, shared brand messaging, and distributed discount vouchers. In addition, Elevate Staffing created a custom-made, real-time reporting dashboard which gathered critical campaign feedback and insights.

Do you need brand ambassadors, product specialists, or other types of event staff for your next event? Contact us! We can help!

Author: Elissa Liong

Elissa Liong is the Data and Analytics Manager at Elevate Staffing. She's a certain kind of particular, and loves thinking about all things data and insights. When she's not uncovering consumer insights and building out engagement tools that people love, she is probably at the gym or reading online spoilers about TV shows (even for episodes she hasn’t watched yet).