;

Event Spotlight: EA Play 2018

The video game industry’s popularity is growing at an extraordinary speed. This may be because video games are not just for tech geeks or kids anymore. In fact, the largest group of Playstation and Xbox customers are between the age of 25-34 years old. Knowing they had a tremendously diverse and expansive audience, Electronic Arts (EA) created EA Play, an annual, 3-day live event in Hollywood, CA. EA Play is dedicated to delivering the world of EA games directly to its video game-loving fans.

EA chose Elevate as its event staffing partner for the massive event. Through weeks of planning, Elevate provided 135 brand ambassadors, 4 production assistants (including pre/post production), 7 team leads and 4 costume characters. As a full-service staffing partner for EA Play, Elevate was responsible for recruiting, hiring and training all of the convention staff. Additionally, Elevate provided 2 onsite supervisors who provided live program assessments to optimize the event.

EA Play was immersive and exciting for everyone involved, and an event that Elevate is immensely proud to have been a part of!

                     

Author: Kelly Springs-Kelley

Kelly Springs-Kelley is the Marketing Director at Elevate Staffing. When she's not creating content or pondering the future of in-person consumer engagement, Kelly can be found hiking the mountains of Arizona with her 2 kids and 3 dogs.

ELEVATE EVENT PORTFOLIO

Event Spotlight: STöK Summer Tour

ELEVATE CONNECT

Using Brand Experiences to Drive Sales and Generate Leads, Experiential Bloopers to Avoid, & When to Live Stream Your Marketing Event (Elevate Connect)

Interested?
Request a proposal.
Interested?
Request a proposal.
UK

1st Floor
27 – 33 Bethnal Green Rd
LONDON E16LA

+44 (0)207 183 0303

hellouk@elevate-staffing.com

US

600 N Brand, #520,
Glendale, Los Angeles,
CA , 91203

+1 424 250 6156

hellous@elevate-staffing.com

DE

Potsdamer Platz
Kemperplatz 1, Berlin
D-10785

+49 (0) 30 568 37 31 02

helloeu@elevate-staffing.com

FR

96 boulevard de Sébastopol
75003 Paris,
France

+33 (0) 187 210 061

helloeu@elevate-staffing.com

AUS

Suite 3.01, Level 3/51-55 Mountain St.
Ultimo NSW 2007,
Australia

+61 2 9052 4966

helloaus@elevate-staffing.com