Inspired by the film festival that made Cannes famous, in 1954 a group of advertising professionals came together to recognize the agencies that created the advertisements for the festival’s award-winning films. Since then, every June in Cannes, France, the biggest brands and agencies across the globe gather together at the world’s premier festival celebrating creativity. The best in advertising, creative communications, marketing, and related creative fields all vie for the highest levels of recognition. And not only is the festival a time to award top agencies, it is also an opportunity for those same agencies to demonstrate exactly why they are the best of the best.
This year, several brands took advantage of attention, all in front of the picturesque backdrop expertly painted by the white sand beaches of Cannes. In fact, Google, Pinterest, and Spotify made headlines for their own eponymously named beaches. Facebook stood out by effectively showcasing how the brand’s many platforms are the ideal places for attendees and users alike to express their own creativity.
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