Welcome to the Year of Elevated Retail Experiences (Elevate Connect)

Key Takeaways

  • The retail world of 2020 is hyper-focused on using real-time data to cater to each individual shopper’s needs. Gone are the days of retail strategies that seek to maintain a mass appeal.
  • Pop-up marketing spans dozens of industries, including cosmetics. But sometimes pairing pop-ups with injectables can leave consumers regretting the experience.
  • The Bachelor franchise is a cultural phenomenon, and many contestants are joining the show for the benefits to their Instagram account, not to their personal lives.


Will 2020 Be the Year of Elevated Shopping Experiences?

Will 2020 Be the Year of Elevated Shopping Experiences?

The retail industry has been through a lot over the past decade. Like, a whole lot. From mass store closures to the declaration of the retail-pocolypse, little in retail is as it once was. As we enter the 2020s, Retail Wire is offing predictions for the future retail landscape. Forget appealing to the masses, as we usher in the decade of individualized attention and unique store footprints. Intentional, thoughtful, and data-driven are the major takeaways. As the article points out, “long gone are the days of throwing a “lounge” or “cafe” into your retail store and calling it the future.”

The author goes on to flesh out what see calls the “elevated shopping experience.” For example, instead of simply gathering data, retail stores need to become digitally native and use data instantaneously. If a shopper is focused on a certain product in particular, the store experience should usher them toward similar products they may be interested in – in their size, in their style, and in stock right now. Read more to see what an elevated shopping experience looks like.


Hidden in Tom Hanks’s Emotional Golden Globes Speech Was the Best Career Advice You’ll Hear Today. Here It Is in 1 Sentence

Hidden in Tom Hanks's Emotional Golden Globes Speech Was the Best Career Advice You'll Hear Today. Here It Is in 1 Sentence

As Tom Hanks accepted his Cecil B. DeMille award at this year’s Golden Globes, his seven-minute speech offered thanks, an inspiring origin story, and valuable career advice. Regarded as one of the best actors of all time, Hanks’s iconic characters are beloved to many. So, when he shared his three step-formula to success, people paid attention.

The great thing about Hanks’s wisdom is that it doesn’t only apply to actors, but anyone hoping to be successful in their career. Hanks first lesson? “Showing up on time is one of the greatest liberating acts you can give yourself.” He explains that showing up on time is more than being courteous; it allows time to settle, gather your thoughts, and build your reputation. Learn his other two steps here.


This Pop-up Brought Beatlemania Back to New York City

This Pop-up Brought Beatlemania Back to New York City

A New York City pop-up has proved that Beatlemania is still alive and well. The immersive experience drew fans and collectors alike, all eager to snag the iconic band’s merchandise. The activation was presented by Sony Music’s Thread Shop and Apple Corps in celebration of their partnership.

The exhibit featured classic Beatle songs and was packed with Beatle-branded memorabilia, merchandise, and collectables. Guests were treated to photo ops (one which placed them on iconic album covers), all while enjoying branded cocktail like the “Sgt. Spicy Pepper Margarita.” Learn all about how the successful pop-up came together in just three weeks here.


Why Esports are Emerging as Fashion’s Go-To Cultural Reference

Why Esports are Emerging as Fashion’s Go-To Cultural Reference

When you think of esports, likely the last thing that comes to mind is fashion. Yet, Glossy explains how and why the worlds of gaming and fashion are slowly, but surely, colliding. As the esports market has grown to be a billion-dollar industry, sponsorships and partnerships have rhapsodized.

Some of the largest global brands, like Adidas and Louis Vuitton, see value in sponsoring gamers as much as they do traditional professional athletes. Last year Nike sponsored 16 esports teams in China, providing them with uniforms and custom sneakers for each player. Brands like Puma are creating products with functionality in mind. For example, the company developed socks designed specifically for gamers to help them adapt to “different gaming modes.” They can also be removed without using one’s hands. Read more about the fashion impact of esports culture and how it resembles what skateboarding culture did to the 2000s.


“Filler Ruined My Lips” – The Risks Of ‘Pop-Up’ Beauty Clinics

“Filler Ruined My Lips” – The Risks Of ‘Pop-Up’ Beauty Clinics

When it comes to launching a pop-up, it doesn’t matter if you are selling cupcakes or checking accounts. The trend is used by brands in any and all industries, and throughout we have seen the good, the bad and the ugly when it comes to pop-up approaches. And some recent activations raised eyebrows (pun intended) by administering Botox and other facial fillers. Generally advertised on Instagram with no consultation or questions asked, pop-up cosmetic bars are causing concern.

These “pop-ups,” or mobile clinics, are reportedly cramped “makeshift” stations that lack basic safety measures and sanitary equipment. And they are rarely run by certified medical practitioners. Although advertised as quick, painless, and for the most part temporary, the truth is that many of these procedures require long term maintenance, checkups, and more. And because pop-ups are here today gone tomorrow, many are leaving customers high and dry if there are issues, offering no accountability. Read more via Refinery29 from patients that feel their services were botched by pop-up beauticians.


Brands and Customers: How Close Is Too Close?

Brands and Customers: How Close Is Too Close?
Even if you are not a fan of the Bravo television channel, there is little doubt that you have at least heard of its shows. The network boasts many of pop culture’s most treasured successes, including the Real Housewives, Top Chef, Project Runway, and the associated spinoffs (there are more of them than you can imagine).

Every brand has a tribe – a group of customers, no matter how big or small, that are endlessly loyal to the brand. For some brands, that loyalty goes one step further into fandom. Most brands with a following this enthusiastic would lean in, however, when Lego recently embraced their following, they may have inadvertently turned some brand loyalists off.

For more than 20 years, fan-created website BrickLink was the only online trading destination where builders could go to track down exclusive and elusive Lego pieces. It also served as a hub for the Lego community – a place where enthusiasts could show off their best creations. Recently, Lego decided to take over the website, and the brand was not met with open arms. Many feel the move will make the beloved site more regulated and less creative. Read more to learn other reasons that the fanbase is suspicious of Lego’s motives.


Miller64 Taps into Dry January Trend to Win over Millennials

Miller64 Taps into Dry January Trend to Win over Millennials

Dry January, first started as a public health campaign, is often taken up as a personal challenge to abstain from alcohol for the entire month of January. Many include Dry January as a new year’s resolution and a much-needed break following a holiday season of overindulgence. The concept encourages people to examine their drinking habits and identify the reasons for doing so. In the end, Dry January is seen as a good opportunity for people to redefine their relationship with alcohol.

Miller64 wanted to appeal to those who are Dry January-curious and invited them to consider a “Dry-ish January” through the brand’s low calorie, low alcohol beer. Many alcohol brands have been eager to capture the “sober-curious” demographic in an attempt to remedy a slump in sales. See how the brands plan to deal with the struggle of lower demand.


How the ‘Bachelor’ Franchise Became an Influencer Launchpad

Miller64 Taps into Dry January Trend to Win over Millennials

Described as the “‘Jackass’ for women, The Bachelor has become one of ABC’s longest running series. It has spawned a slew of spinoffs and birthed one of television’s most enthusiastic fan bases, known as “Bachelor Nation.” What’s remarkable is how many influencers the hit franchise has created, making some viewers (and contestants) suspicious of some wanna-be social media celebs’ real intentions.

While the shows purpose is for contestants to find true love, many contestants use the show as a launch pad to up their social media following. They are often more eager to find work hawking products on Instagram than they are to find romance. Bachelor contestants hold a strong space in the influencer marketing industry, with some gaining follower counts into the millions. And with that status often comes lucrative deals with some of the world’s most popular brands.

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Author: Nick Riggall


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