On & Off Premise Sampling

Overview

Stillhouse took to the road with their 13,000 mile Tailgate Tour, a cutting-edge interactive mobile tailgate experience. Traveling to football games, sporting events and on-premise hangouts, the branded mobile unit transformed into an open-air sampling lounge and engaged football fans coast to coast.

Consumers enjoyed ice-cold shots and handcrafted cocktails along with a football inspired light bites, photo opportunities, tailgate games and live music.

Recruitment Process

Elevate Staffing locally sourced attractive, intelligent and outgoing models for each market of this interactive tour.  Talent was required to have a background in liquor sampling and sales as well as the necessary liquor certifications.

Client made final selections based upon optimized video profiles and all talent underwent a rigorous training course to prepare for the role.

Project Management

Recruitment, training, inventory tracking, digital sales reporting.

Results

  • 131 events across 7 markets
  • 47,988 engagement minutes
  • 7,000 samples distributed
Stillhouse
Stillhouse
Stillhouse
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