Branded Activities


Miracle-Gro proudly celebrates “Life Starts Here” with its Rose Parade salute to California’s high quality locally grown floral industry and to “nature’s pollinators” that keep the beauty of magnificent crops so abundant in the Golden State. Tour elements include photo booth, coloring book station, and planting station.

Recruitment Process

Elevate recruited a team of active and outgoing gardening enthusiasts who also share a love of the Rose Parade. The yearly event attracts thousands of spectators so it was important that we had staff familiar with the event and its history.

Project Management

Photo booth management, tech trouble shooting, product and gardening knowledge, interaction with children, family organization and safety.


  • Thousands of impressions and hundreds of social media photo shares.
Scotts Miracle-Gro
Scotts Miracle-Gro
Scotts Miracle-Gro
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