Trade Show

Overview

Samsung went “Beyond the Booth” to create a multi-functional space to showcase new apps as well as attract developers, industry influencers and media at the GDC Trade Show.

Consumers were invited to step into a 1200 sq. ft. lounge and enjoy refreshments while they recharged.  Celebrity appearances kept the energy going while guests received Samsung Gear VR demonstrations from Elevate’s certified Demo Specialists.

Recruitment Process

Elevate Staffing was tasked with finding both beauty and brains for this press heavy activation.  Top models were vetted with strict guidelines for a very specific role and all talent was required to have a background in VR with an engaging personality.

Client made final selection of talent based upon extensive profiles which included video submissions to highlight speaking skills and visual presence.

Project Management

Recruitment, on-site training, logistics, reporting.

Results

  • 27,000+ attendees engaged
  • 100% staff retention
  • 1000+ VR demonstrations delivered
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