Brand Messaging and Data Collection

Overview

Promotion to use an ACC Tournament branded open air double-decker bus throughout D.C.

The bus will stop at various locations where mascots and BA’s will interact with fans, take photos, and encourage fans to register to win tickets to the tournament.

Recruitment Process

Our recruitment focused on sports loving, college aged brand ambassadors who are interested in ACC basketball.

BA’s needed a general knowledge of the teams involved as well as a passion for sports in order to make each interaction memorable.

Project Management

Crowd control, communicate knowledge of ACC teams and tournament, tech assistance, Mascot handling, photos, social media posts.

Results

  • Thousands of impressions, many social media posts, prize winners and successful branding.
NY Life ACC
NY Life ACC
NY Life ACC
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