Product Launch

Overview

Nikon’s foray into 360° video continued at the ‘Nikon Innovation Forum: The 360° Video Revolution’ event in NYC. Elevate Brand Ambassadors provided product education for the company’s recently released KeyMission 360 action camera, which was displayed among non-360° action cameras of the same series.

Guests of this exclusive invite-only event also listened in on a 360° video-focused panel and a brief address by Nikon’s President and CEO, Toru Iwaoka.

Recruitment Process

Elevate Staffing assembled a team of 9 tech-savvy Brand Ambassadors managed by 1 Team Lead to ensure personal and knowledgeable interaction with the event attendees as they explored this intimate footprint.

All talent was sourced locally from the Soho area and required to have intermediate knowledge of photography in addition to VR experience.  Client provided final approval on all talent.

Project Management

Recruitment, training, line control, giveaways, consumer feedback reports.

Results

  • 804 engagement minutes
  • 136 interactions out of 150 attendees
  • 94 gift bags given away
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