Nationwide Tour


The world-leading, innovation-driven animal health company, Merial, makes it’s way across the USA.

The roadshow promoted NexGard and Heartgard dog medications to help educate dog owners about how easy it is to protect their pups from potentially harmful pests.

Recruitment Process

Elevate selected dog friendly and experienced brand ambassadors to join the Chew It Up Truck team. Seventeen cities, eleven weekends and one puptastic party on wheels!

All staff were expected to take the initiative to invite consumers over to the footprint to learn more about the brand.

Project Management

Product and medication knowledge, photo booth ops, interaction with children and families.


  • 8,000 miles traveled, 11 Market Execution
  • 700+ staffing hours delivered
  • 99% shift fulfillment
Merial Tour
Merial Tour
Merial Tour
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