Brand Engagement

Overview

The Comeback is a new sitcom produced by HBO. Scheduled to visit Palm Springs Gay Pride, HBO wanted to become part of the procession with drag queens and a pink limo to create impact!

Supporting, they would require a stand in which consumers could collect free branded sun glasses and fans, along side posing with a cut out of the actress.

Recruitment Process

Utilizing the Elevate Regional Recruitment Manager, a team of suitable staff were approached for recruitment.

A final shortlist were selected based on their experience by their relevance to the brand, utilizing the Elevate recruitment model.

Project Management

Recruitment, training and reporting

Results

  • 1,000’s of Gay Pride attendees were exposed to the brand
  • Over 500 giveaways distributed
  • Over 60 engagement hours
HBO
HBO
HBO
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