Roadshow Sampling

Overview

Coca-Cola’s largest sampling campaign to date, following The Olympic Torch Relay.

Over 70 days on the road, 30 core staff and additional high volume local staffing made this one of the largest staffing projects to date.

Recruitment Process

A bespoke and comprehensive recruitment programme was established, lasting over  1 month.

A final 78 applicants attended a 3 day ultimate selection and casting day.

Project Management

Recruitment, training, logistics, high volume subsistence management and incentive programme creation and management

Results

  • Over 1 million samples distributed
  • 100% staff retention
  • Coca-Cola trained staffing legacy
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