Automotive

Overview

Chrysler wanted to give consumers an insider look of their Sterling Heights Plant. This was achieved by using the Oculus Rift, giving people sitting inside a stationary Chrysler an immersive experience.

Consumers saw how the cars are produced as the experience moves through the assembly process.

Recruitment Process

Chrysler required Oculus trained staff members  experienced in handling the technology.

Utilizing Elevates extensive database of trained Oculus staff, the Brand Ambassadors were specifically selected to provide a perfect match Brand Ambassadors.

Project Management

Specialist recruitment, training, reporting.

Results

  • 379 staffing days delivered so far
  • 25,650 experiences
  • 684 live hours
Chrysler
Chrysler
Chrysler
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