PR Stunt / Models

Overview

In the lead up to the launch of a new Bravo TV show, Elevate were asked to provide Bravo with 35 shirtless models for a publicity stunt in LA and Santa Monica.

The models were then tasked with encouraging consumers to have photos with them and post to social media to increase awareness of the show.

Recruitment Process

Elevate recruited a pool of 50+ models for our client to choose from – all of whom needed to be in top physical shape with previous modelling experience.

An Event Manager who oversaw the live activity and managed the models on the ground was also provided.

Project Management

Specialist recruitment, training, reporting.

Results

  • Over 1,475 in person engagements
  • 660 staffing hours
  • Thousands of Tweets, Instagram & Facebook posts generated by the activity!
Bravo
Bravo
Bravo
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