Brand Activations From CES 2020 That You Cant Miss

CES 2020, known as the “The Global Stage For Innovation,” kept Las Vegas buzzing this year with more than 175,000 attendees, 4,500 exhibiting companies and 1,000 speakers. Several members of the Elevate team were in attendance, and they simply couldn’t wait to share everything they had seen, learned, and experienced.

While there was no wasted space, stand out moments included robotic pizza makers and toilet paper on wheels. And although innovation came from every corner and included health, wellness, auto and even sex, AI still led the pack. See our highlights below.



Inbody, a leader in body composition testing, was named a CES 2020 Innovation Award honoree. Inbody invited CES attendees to test their body composition, which included abdominal fat, waist size, subcutaneous fat, and visceral fat. Brand ambassadors were on hand to provide assessments in three immersive settings including a corporate wellness center, fitness facility, and a medical office. These event staff, backed with medical industry knowledge, provided expert consultation and treatment recommendations. The activation was a hit, proving that examining your body composition is enlightening, not intimidating.


Formula 1

Formula1 CES

Famous for auto racing, Formula 1 showed up to CES with their engines roaring. The brand came to the convention with the goal to change casual onlookers into avid fans, as well as catch the eye of existing esports fans. Formula 1 showcased their McLaren simulator, which is similar to those used in commercial aviation, and allowed attendees to experience F1 from the driver’s seat. Although usually a mainstay at auto-shows, Formula 1 wanted to demonstrate to the CES audience that technology and data are vital to modern racing.



One viral CES 2020 moment came from Samsung’s STAR Labs in the form of interactive AI assistants – or what they call “artificial humans.” Think of it as Alexa or Siri coming to life. NEON’s AI-powered personal assistants are human avatars with a unique personality. They can come in the form of a K-pop star, yoga instructor, or other avatar. One key takeaway – NEON’s developers wanted the audience to understand that NEON is less a concierge and more a companion that learns from you. Although still in the very early stages of development, the NEON demo drew crowds that were amazed – and a little bit creeped out.



When it comes to toilet paper, you wouldn’t think tech would play much of a role. However, toilet paper company Charmin wanted to tackle one of the major pain points that toilet paper users experience: running out of it. At CES 2020 they introduced the RollBot, a tiny bear shaped robot that uses Bluetooth to bring you a spare roll when you need it. While attendees debated as to how necessary this robot was and pondered all of the obstacles a toilet paper robot could encounter, there was little doubt that everyone got a chuckle out of it. Charmin also introduced other tech gadgets, like the SmellSense and V.I.Pee, that also aimed to “enhance the bathroom experience.”



For many attendees, the “must see” and “worth the wait” activation came from none other than CES legend Google. The massive activation invited attendees to take the“Google Assistant Journey” to explore its range of products and get familiar with Google Assistants’ newest features. The space included a gallery, café, and even a planetarium. Once guests were sick of saying “Hey Google” over and over, they got one final thrill – to slide into a ball pit and be captured via GIF.


Elevate was honored to support several brands at CES 2020, and we would love to bring your brand to life as well. Whether on the biggest tech stage on the planet, or anywhere else worldwide, Elevate has you covered! Contact us!

Author: Nick Riggall


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