BAT Festivals

Since 2013, Elevate has been responsible for implementing the full retail operation at BATs UK summer festivals. Elevate has delivered continuous success for this large-scale festival campaign, managing up to 5 retailing units with teams of up to 100 staff on site.

Recruitment Process

Elevate used specialised staff recruitment for tobacco specialists, exclusively working for BAT during the festival season. Our extensive staff training procedures adhered to all CORA tobacco retail restrictions.

Project Management

Project management included staff recruitment, warehousing, stock management, securing cash, security, high-volume cash / stock handling, and pre event logistics. Elevate also acted a production and festival liaison, which included site space negotiations.

Results

Total sales on behalf of BAT - more than £1.3mil worth of stock
Total staffing days – 2,380
Total festivals visited – 21