Responsibilities and Specialized Skills
When choosing the perfect promotional model, it’s critical to not only consider the right appearance to align a person with a brand. The decision must also be driven by the model’s personality, skills, traits – even his or her interests – to break beyond the surface when interacting with consumers.
When you hire great brand ambassadors, you most often hire people with experience that contributes a wealth of knowledge. And, this may benefit your brand activations in many areas, which makes it important to listen to what they have to say.