What We Did
Partnering with The Marketing Arm, Elevate provided local teams of ambassadors who engaged fans, delivered product messaging, and created brand awareness, while taking orders and distributing samples of Dave’s Singles, Vanilla Frostys, Vanilla Cookie Frosty Sundaes, and Frosty Hot Chocolate. In addition, Elevate provided delivery bike teams, in select markets, which promoted Wendy’s new partnership with DOORDASH, by completing surprise and delight deliveries of Wendy’s to fans.
How We Did It
Elevate delivered local brand ambassador teams in each of the 15 college markets who were high energy, family friendly, engaging, customer service oriented, college football fans, who were able to effectively work in a fan-filled, fast paced tailgate environment, and meet the sampling objectives. Due to the college football schedule, many times exact event locations and times were not known until the week of the event, yet Elevate succeeded through proactive recruitment, contingency planning, and detailed project management and communication.
How we succeeded
The tour exceeded sampling objectives, and the Client was impressed with the exceptional quality of staff and service Elevate was able to deliver week over week.