Grill Squad

High level training & deployment of specialist barbecue chefs and sales staff for Weber UK.

What We Did

For two consecutive years, Elevate supported Weber in the roll-out of a cookery roadshow in garden centers across England and Ireland. By delving deep into the heart of the brand, we took the time to understand what truly differentiates Weber from its competitors to ensure the success of this very sales-centric campaign. In addition to this we also executed a series of conferences, festivals, training events and in-store activity in John Lewis’s across the UK.


How We Did It

A thorough recruitment process was conducted to find people who not only have real enthusiasm and passion for food, but also who have expert cooking and barbecuing experience. Over 150 staff underwent a thorough casting process and were shortlisted down to a final 75 individuals who received in-depth Weber training. With the help of our specialist staff, we showcased Weber’s versatile range of barbecues and cooked & sampled a selection of delicious recipes to consumers to show just how great they are.

How we succeeded

Ensuring the recruitment and casting process resulted in perfectly brand-matched staff who had all required skill sets for this job, meant that results surpassed expectations generating nearly £0.5mil in sales.

RESULTS

543 event days

40,300

cooked samples distributed

£480,744 generated in sales

PEOPLE SAY

The Elevate team are absolute professionals and their staff have become a memorable aspect of the Oculus demo experience. Elevate has done more than provide staff. They have worked tirelessly with us to grow a program that is now a critical part of the Oculus organization.

Christopher McKelvy, Partnerships, Oculus

PEOPLE SAY

After working with multiple staffing agencies, we reached out to Elevate and stopped looking elsewhere. As a key growth driver of our national program, the event staff Elevate provides are head and shoulders above the competition.

Travis Hartley, Senior Manager, Match

PEOPLE SAY

Finding the right Glory Girls on a global scale was hugely integral to our consumer engagement activities. Elevate helped us find the right staff that were so much more than promo girls – they learned, lived and breathed the brand, which translated to natural and amazing outreach.

Gwen Bueno de Mesquita, Global Head of PR, Soap & Glory

PEOPLE SAY

In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies. Elevate are much more than just a supplier, they are a strategic partner whose expertise is invaluable for running effective, efficient and successful campaigns.

Tom Lovegrove, Planning Director, Wasserman

PEOPLE SAY

Working with Elevate for over two years has been an absolute pleasure. From the internal team with whom we work on a nearly daily basis to grow our business and develop and oversee programming; to the external brand ambassador and demo specialist teams who are unconditionally passionate about Oculus VR.

Talon Beesch, Marketing, Oculus

PEOPLE SAY

I have been extremely impressed with the work that Elevate have carried out for us. The quality of the Staff they have is fantastic, as is their ability to deliver every time. Elevate always save the day, especially on briefs that are often not straightforward and require a bit of “outside the box” thinking.

Leigh Williamson, Project Director, Vision Nine

PEOPLE SAY

I have never worked with a more professional, hardworking and effective team in my 20 years of events. Elevate is brilliant… they delivered way-way past what was expected & made my life super easy.

Greg Sharpe, Senior Producer, Frukt

U.K.

McVities

U.K.

Dr. Oetker

Interested?
Request a proposal.
Interested?
Request a proposal.