Homecoming VR Experience

In anticipation of the Spider-Man Homecoming movie release, Oculus and Sony Pictures partnered with Elevate to deliver a global demo program for the Spider-Man Homecoming VR game. The campaign activated across 14 markets, in theaters leading up to the premiere.

What We Did

Elevate delivered teams of trained demo specialists, across 14 markets, over three weekends, to setup a custom Spider-Man kiosk – complete with Oculus hardware. The team conducted demos for theater goers and supported with any IT issues. Having a team of trained global specialist allowed Elevate to act quickly and provide top quality, specialised staff for this last minute campaign. Despite the tight timelines, Elevate ensured all staff participated in a pre-event, bespoke, training call to walk through the kiosk and content specifics to ensure seamless delivery across all markets.


How We Did It

Elevate on-boarded a crew of preferred, expert staff, which allowed for smooth delivery. Elevate worked closely with the client, vendor partners, and staff to execute this successful, global launch, which generated positive results and feedback across all markets.

 

How we succeeded

Given the last minute nature of the project, Elevate’s ability to quickly jump into action by providing a team of VR trained specialists, globally, proved extremely beneficial. Elevate was able to overdeliver on service offerings and KPI’s, in advance of an extremely exciting movie launch.

RESULTS

100% staffing coverage

3,290

demos

20,000+ impressions

PEOPLE SAY

The Elevate team are absolute professionals and their staff have become a memorable aspect of the Oculus demo experience. Elevate has done more than provide staff. They have worked tirelessly with us to grow a program that is now a critical part of the Oculus organization.

Christopher McKelvy, Partnerships, Oculus

PEOPLE SAY

After working with multiple staffing agencies, we reached out to Elevate and stopped looking elsewhere. As a key growth driver of our national program, the event staff Elevate provides are head and shoulders above the competition.

Travis Hartley, Senior Manager, Match

PEOPLE SAY

Finding the right Glory Girls on a global scale was hugely integral to our consumer engagement activities. Elevate helped us find the right staff that were so much more than promo girls – they learned, lived and breathed the brand, which translated to natural and amazing outreach.

Gwen Bueno de Mesquita, Global Head of PR, Soap & Glory

PEOPLE SAY

In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies. Elevate are much more than just a supplier, they are a strategic partner whose expertise is invaluable for running effective, efficient and successful campaigns.

Tom Lovegrove, Planning Director, Wasserman

PEOPLE SAY

Working with Elevate for over two years has been an absolute pleasure. From the internal team with whom we work on a nearly daily basis to grow our business and develop and oversee programming; to the external brand ambassador and demo specialist teams who are unconditionally passionate about Oculus VR.

Talon Beesch, Marketing, Oculus

PEOPLE SAY

I have been extremely impressed with the work that Elevate have carried out for us. The quality of the Staff they have is fantastic, as is their ability to deliver every time. Elevate always save the day, especially on briefs that are often not straightforward and require a bit of “outside the box” thinking.

Leigh Williamson, Project Director, Vision Nine

PEOPLE SAY

I have never worked with a more professional, hardworking and effective team in my 20 years of events. Elevate is brilliant… they delivered way-way past what was expected & made my life super easy.

Greg Sharpe, Senior Producer, Frukt

U.S.

Marriott Hotels

U.K.

Martel

Interested?
Request a proposal.
Interested?
Request a proposal.