#SoBeNotSorry Tour

Elevate supported the #SoBeNotSorry national sampling tour, stopping in 13 markets, crossing the country in a branded school bus. The tour sampled two new flavors, along with the full lineup of SoBe products. Consumers played interactive games such as, a Roulette Wheel, and giant SoBe Pong for a chance to win branded giveaways.

What We Did

Aside from providing a Tour Manager and in-market Brand Ambassadors, Elevate worked with the client to provide routing recommendations, that worked in compliance with the DOT regulations, for the Tour Manager. Management of activation timelines and vehicle movements were adhered to while remaining within the DOT compliance guidelines.


How We Did It

Elevate managed all aspects of the program launch from sourcing the Tour Manager to the local brand ambassador team, as well as, full oversight of the tour vehicle and additional tour management logistics and support including scheduling, product pickup and sampling activation.

How we succeeded

With Elevates support, the nationwide tour proceeded without any delays and executed all planned activations on target.

RESULTS

550 staffing hours

5,980

samples distributed

Consistent Tour Manager across 28 weeks

PEOPLE SAY

The Elevate team are absolute professionals and their staff have become a memorable aspect of the Oculus demo experience. Elevate has done more than provide staff. They have worked tirelessly with us to grow a program that is now a critical part of the Oculus organization.

Christopher McKelvy, Partnerships, Oculus

PEOPLE SAY

After working with multiple staffing agencies, we reached out to Elevate and stopped looking elsewhere. As a key growth driver of our national program, the event staff Elevate provides are head and shoulders above the competition.

Travis Hartley, Senior Manager, Match

PEOPLE SAY

Finding the right Glory Girls on a global scale was hugely integral to our consumer engagement activities. Elevate helped us find the right staff that were so much more than promo girls – they learned, lived and breathed the brand, which translated to natural and amazing outreach.

Gwen Bueno de Mesquita, Global Head of PR, Soap & Glory

PEOPLE SAY

In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies. Elevate are much more than just a supplier, they are a strategic partner whose expertise is invaluable for running effective, efficient and successful campaigns.

Tom Lovegrove, Planning Director, Wasserman

PEOPLE SAY

Working with Elevate for over two years has been an absolute pleasure. From the internal team with whom we work on a nearly daily basis to grow our business and develop and oversee programming; to the external brand ambassador and demo specialist teams who are unconditionally passionate about Oculus VR.

Talon Beesch, Marketing, Oculus

PEOPLE SAY

I have been extremely impressed with the work that Elevate have carried out for us. The quality of the Staff they have is fantastic, as is their ability to deliver every time. Elevate always save the day, especially on briefs that are often not straightforward and require a bit of “outside the box” thinking.

Leigh Williamson, Project Director, Vision Nine

PEOPLE SAY

I have never worked with a more professional, hardworking and effective team in my 20 years of events. Elevate is brilliant… they delivered way-way past what was expected & made my life super easy.

Greg Sharpe, Senior Producer, Frukt

U.S.

Merial

U.S.

Three Olives Vodka

Interested?
Request a proposal.
Interested?
Request a proposal.