Global Campaigns

Beautifying the masses with our squads of infamous “Glory Girls” across the globe.

What We Did

Since 2016, Elevate has partnered with Soap & Glory to amplify their brand presence and sales across the UK and the US. Our very pink glam squad delivered Soap and Glory experiences to consumers during shopping center tours, university activations, at festivals, beauty events and in retail environments. The Glory Girls provided makeovers, product trials, distributed samples, led dance classes, put on performances and much more.


How We Did It

Elevate searched far and wide to recruit the perfect ladies for the job – empowered women who were skilled MUAs, full of sass, all about girl power and passionate about the world of beauty. We established core dream teams across both sides of the pond, and managed an extensive training and styling program to ensure all staff truly embodied the brand.

How we succeeded

Soap and Glory truly understand the power of people and invest in the commitment and development of our dedicated Glory Girls, ensuring consistent, authentic and powerful engagements with consumers.

RESULTS

100% core staff retention

85,000

samples distributed

3,000,000+ consumer reach

PEOPLE SAY

The Elevate team are absolute professionals and their staff have become a memorable aspect of the Oculus demo experience. Elevate has done more than provide staff. They have worked tirelessly with us to grow a program that is now a critical part of the Oculus organization.

Christopher McKelvy, Partnerships, Oculus

PEOPLE SAY

After working with multiple staffing agencies, we reached out to Elevate and stopped looking elsewhere. As a key growth driver of our national program, the event staff Elevate provides are head and shoulders above the competition.

Travis Hartley, Senior Manager, Match

PEOPLE SAY

Finding the right Glory Girls on a global scale was hugely integral to our consumer engagement activities. Elevate helped us find the right staff that were so much more than promo girls – they learned, lived and breathed the brand, which translated to natural and amazing outreach.

Gwen Bueno de Mesquita, Global Head of PR, Soap & Glory

PEOPLE SAY

In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies. Elevate are much more than just a supplier, they are a strategic partner whose expertise is invaluable for running effective, efficient and successful campaigns.

Tom Lovegrove, Planning Director, Wasserman

PEOPLE SAY

Working with Elevate for over two years has been an absolute pleasure. From the internal team with whom we work on a nearly daily basis to grow our business and develop and oversee programming; to the external brand ambassador and demo specialist teams who are unconditionally passionate about Oculus VR.

Talon Beesch, Marketing, Oculus

PEOPLE SAY

I have been extremely impressed with the work that Elevate have carried out for us. The quality of the Staff they have is fantastic, as is their ability to deliver every time. Elevate always save the day, especially on briefs that are often not straightforward and require a bit of “outside the box” thinking.

Leigh Williamson, Project Director, Vision Nine

PEOPLE SAY

I have never worked with a more professional, hardworking and effective team in my 20 years of events. Elevate is brilliant… they delivered way-way past what was expected & made my life super easy.

Greg Sharpe, Senior Producer, Frukt

U.K.

Google

U.S.

Marriott Hotels

Interested?
Request a proposal.
Interested?
Request a proposal.