Schweppes on the Road

A targeted nationwide supermarket sampling road-show.

What We Did

Across the key summer months, Elevate took Schweppes on the road on a supermarket roadshow where we visited hundreds of Tesco, Sainsbury’s and Waitrose stores throughout the UK. For the launch of the new re-branded Schweppes beverages, we deployed core teams of staff to manage the roadshow in experiential space outside of supermarkets, managing everything from stock up-lift, logistics, sampling and coupon redemption.


How We Did It

Ensuring consistency in staffing and immaculate representation of this Coca-Coal brand was paramount when selecting our teams. We also ensured that the shortlist of staff were logistically minded and keen problem solvers, who were used to being on the road and managing large-scale tours of a similar elk. Elevate also implemented an extensive mystery shopping program to run along side this activation, to ensure that every sample distributed was to the Coca-Cola “perfect serve” standard, and that staffing and performance was consistent throughout.

 

How we succeeded

Building on Elevate’s Coca-Cola staffing legacy, we continue to deliver the highest level of staffing and quality control to some of the worlds most prominent brands.

RESULTS

464 stores visited

1300

Staffing days

145,179 samples delivered

PEOPLE SAY

The Elevate team are absolute professionals and their staff have become a memorable aspect of the Oculus demo experience. Elevate has done more than provide staff. They have worked tirelessly with us to grow a program that is now a critical part of the Oculus organization.

Christopher McKelvy, Partnerships, Oculus

PEOPLE SAY

After working with multiple staffing agencies, we reached out to Elevate and stopped looking elsewhere. As a key growth driver of our national program, the event staff Elevate provides are head and shoulders above the competition.

Travis Hartley, Senior Manager, Match

PEOPLE SAY

Finding the right Glory Girls on a global scale was hugely integral to our consumer engagement activities. Elevate helped us find the right staff that were so much more than promo girls – they learned, lived and breathed the brand, which translated to natural and amazing outreach.

Gwen Bueno de Mesquita, Global Head of PR, Soap & Glory

PEOPLE SAY

In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies. Elevate are much more than just a supplier, they are a strategic partner whose expertise is invaluable for running effective, efficient and successful campaigns.

Tom Lovegrove, Planning Director, Wasserman

PEOPLE SAY

Working with Elevate for over two years has been an absolute pleasure. From the internal team with whom we work on a nearly daily basis to grow our business and develop and oversee programming; to the external brand ambassador and demo specialist teams who are unconditionally passionate about Oculus VR.

Talon Beesch, Marketing, Oculus

PEOPLE SAY

I have been extremely impressed with the work that Elevate have carried out for us. The quality of the Staff they have is fantastic, as is their ability to deliver every time. Elevate always save the day, especially on briefs that are often not straightforward and require a bit of “outside the box” thinking.

Leigh Williamson, Project Director, Vision Nine

PEOPLE SAY

I have never worked with a more professional, hardworking and effective team in my 20 years of events. Elevate is brilliant… they delivered way-way past what was expected & made my life super easy.

Greg Sharpe, Senior Producer, Frukt

U.K.

Jägermeister

U.K.

Monster

Interested?
Request a proposal.
Interested?
Request a proposal.